Back: News too hot to wait for the next Online!
Well look whats back after darn near a month of Sundays, our almost daily Blog!
Regular readers of our newsletter will remember our recent laudatory look at the Regional Chamber’s media forum and our amazement at the credentials of the moderator Campbell Mithun’s John Rash. At the time we described Mr. Rash as indefatigable given his amazing credentials and work schedule. We now upgrade him to “Super-indefatigable” having just learned that he has been named as an Editorial Writer on the Star Tribune’s Editorial Board. Mr. Rash had been a contributing columnist on a monthly basis in the business section and will
now join the board the equivalent of two days a week.
Going forward John’s primary role at Campbell Mithun will be further focused on creating content examining and explaining the cultural and
commercial factors defining the dynamics of media. Mr. Rash’s analysis will no doubt be of great benefit to the agency’s clients. He will continue the many facets of his trademark “Everything Talks” – a website (rashreport.com),WCCO am radio show and podcast, weekly Advertising Age column and other published pieces including the oft cited “Rash Report Fall TV Season Preview”.
Back at the main ranch Mr. Rash’s new title will be Director of Media Analysis. He will continue to provide insights and collaborate with the media teams and Campbell Mithun clients.
We have been sharp critics of the Avista folks and their dismantling so much of what we came to know and admire about the Star Tribune. We have not bought the hogwash regarding their abiding respect for the Strib’s fertile market. Actions speak louder than words. A vital daily newspaper is still the cornerstone of an engaged citizenry and this cornerstone be shakin’ baby. That said Mr. Rash’s addition to the editorial staff ( please do note this is left hand side writing as the paper’s voice kind of staff) may bring a real world sensibility that full time fourth estaters have been accused of losing.
submitted with awe
MJO
